Plain notes on setting up and raising.
What we've learned helping founders go from idea to first cheque — written the way we'd explain it over coffee. No jargon, no fluff.
The one-line test: can an investor repeat what you do?
If your pitch can't survive being retold in a sentence, it won't survive a partner meeting. Here's how we find that line with founders.
Bottom-up, not top-down: building projections investors trust
Why "1% of a huge market" kills credibility — and what to model instead.
LLP or Pvt Ltd? A founder's plain-English guide
The structure choice that quietly shapes your next raise — decided in five minutes.
Warm intros beat cold emails — how to earn them
Why the first meeting is won before it starts, and how to be the founder investors expect.
The Startup India benefits founders leave on the table
A short list of what recognition actually unlocks — and how to claim it.
Raising in agritech when your metrics move by season
How to frame long cycles and field data so investors see the trajectory.
When we tell founders they're not ready — and why
The honest conversation that saves a raise, told from our side of the table.
Draft titles & topics — replace with real published articles, cover images, authors and dates. All cards currently link to the article template.
The occasional useful note.
A short email when we publish something worth your time. No spam, no lists sold, unsubscribe anytime.